Men and Candles? Are you serious?
You might be thinking that candles are just a "woman's business." Honestly, I
sort of thought the same thing when I started exploring our home candle
business.
I thought a business that involved candles must mean hosting home parties,
asking friends to host parties, and so on. Then I discovered all of the many
ways to build our candle business and found out parties are just one of the many
great options, for those that want to do them.
While women immediately seem to relate to this business because they love
candles, I discovered it's the fun and the simplicity that "everybody loves
candles"
Well, 9 out of 10 people loving candles is pretty much everyone to me!
What usually first attracts men, is the money. There is a lot of money to be
made in this candle business, because yes, practically everybody does love
candles. And because of this, men have proven to be very successful at this
because they have the advantage of relating to both men and women, about candles
and money.
Here's what attracts men, (and women!) -
The candle industry is BIG business - about $3 BILLION annually in sales
* Almost everyone we know has candles in their homes
* Industry statistics say to get out in front of a trend; and clean burning,
alternative wax candles are the latest trend in a well established industry
* The biggest consumer market is women, age 44 and younger, with families
* Candles are low cost, highly consumable and people associate burning them with
pleasure. People will often buy what they want and what makes them feel good,
before they buy what they need
* Candles are purchased at about the same rate across all income levels, among
all ethnic groups, and at all educational levels
* Our candles are consistently rated as the best performing candles in the
industry.
If, over the next 5 years we capture only 10% of that THREE BILLION dollar
market we will be a $300 MILLION dollar company!
Based on those numbers, is the reason so many MEN are joining our company to
cash in on this business opportunity!
Industry Sources are Saying "The NEXT boom in candles will be in "Natural Wax"
Candles!"
The demographics are in our favor. This information places our business in front
of the bubble. We are on the ground floor of this business, like Microsoft and
Apple were in the early 1980's.
As the target candle buying market age, they will most likely continue to buy
candles, as will their children. This creates an entirely new market, the babies
of the "baby boom" generation.
In a world where the focus is on reducing stress, creating a healthier
environment, a cleaner, nurturing home, candles made from clean burning, natural
vegetable wax are a perfect fit.
Let's Look at Recent Data on the Candle Industry
The candle industry is growing at an estimated 10% annually.
"Have you ever burned a natural wax candle?" That simple question is being
repeated all over the country and is sparking interest in candle buyers
everywhere.
As gourmet alternative wax candles develop recognition, the potential for this
product to eventually convert a huge percentage of the current candle buying
consumer gets bigger and better every day.
What if, in the next 5 years only 10% of those buyers "switched" to Gourmet
candles?
The potential is huge because "word of mouth" marketing creates market demand
much faster than other forms of distribution!
Imagine the income potential that that kind of growth will generate.
Do you want to be part of that growth, earning your share of the profits that
are to be made?
Are you ready to get started with this GREAT opportunity?
http://bellasboutique.scent-team.com/newsignup.php
I look forward to helping you find success in your Mia Bella Gourmet Candle
business!
Jacqueline Ladner is a independent distributor for Scent-Sations, Inc, Home of Mia Bella Gourmet Candles and you can reach her at her office by calling 601-798-7178.
Jackie's direct link to her website is: http://www.bellasboutique.candlebizfromhome.com
Posts
